Marketing Your Home

A solid marketing plan will always serve you well no matter what the Richmond VA real estate market is experiencing. Just as with buying stock, it is important to diversify the marketing approach to selling your Richmond VA home. Below you will find just a sample of the full service marketing benefits we offer our clients who select the RVA Home Team to sell their property:


MLS Placement. We will place your home for sale in the Central Virginia Regional Multiple Listing Service, where all active real estate agents and their clients will be able to view your property. In addition, we will upload up to 50 photos, each with a description of the room, and utilize the remarks section to paint a picture for potential buyers on what makes your home so special. 

Website and Blog. Your home will be a Featured Property on our website and we will complete a blog post detailing all the special amenities of your property and neighborhood. Your home will also receive placement in our newsletter, which is distributed to our comprehensive database and across various social media channels. 

Social Media Posts. Facebook, YouTube, Instagram and Snapchat are all popular social media channels for real estate and your home will be featured on all of them! Facebook marketing will include a page dedicated to your property, a targeted advertisement, several posts on our business page as well as personal pages, and we use the events manager to create an open house event like no other! Your property will also receive a placement on Instagram while we utilize YouTube for video. Finally, we will even share a walk through of your home on Snapchat! Let is show you how social works for YOU!

Open House Events*. We don't host your typical open house, we create an EVENT buyers will flock to! Whether it be a free food truck, bounce house, or super hero meet & greet, your home will be the talk of the neighborhood, providing the attention needed to get your home SOLD!

Internet Portals. We work diligently to ensure your listing will be placed all over the Internet with syndication to 100's of websites, including Zillow,, Trulia, etc. In addition, we also place your home for sale on other portals such as Craigslist, Backpage, Active Rain, etc. Your home will leave its footprint all over the web!

Professional Photography. Since over 90% of home buyers begin their Richmond VA home search online, it is important to make a great first impression and professional photos are key. We will attend the photo shoot, receive the photos within 24 hours, and then upload them to the marketing websites we utilize to get your house in front of prospective buyers. Allow us to showcase your property in the best light!

Professional Video*. It is said that a picture speaks a 1000 words and it is estimated that video represents 1.8 million words! With 90% of users stating video is helpful in the decision making process, it is imperative to have video showcasing your home! We are proud to offer each seller client a choice of two different video styles so your property can be seen by the masses! 

One Hour Organizational Session*. Buyers need to envision THEIR items in your house to make it THEIR home. In order to achieve this, the RVA Home Team employs the services of the nationally recognized team at Compass Home Solutions! A team member will call to schedule an appointment with you and will assess your belongings. You will then receive a comprehensive list of to-do items in order to get your property in show condition. Don’t have the time to de-clutter or simply don’t feel like it? Consider hiring Compass Home Solutions independently of the free one-hour consultation and the work will be done in no time at all!

Professional Staging*. Selling your home is a bit like dating, therefore it is important to showcase its best attributes and nothing does that better than professional staging. Since, on average, a staged home will sell for 17% more than a comparable unstaged home, we work with the magnificent JSquared Professional Staging to transform your home into a showstopper and gain a competitive edge on the competition! 

*Benefits listed with a * beside it are dependant on the listing package you select and are not a standard offering. Speak with RVA Home Team powered by eXp Realty to discuss what is included in your selected package.